Customer-friendly online banks began sprouting like weeds toward the end of the 2000s, and consumers certainly don’t lack for choice today.
Then again, not all of those choices are clear. More than a few online banks are, to be blunt, cookie-cutter. They don’t do much to distinguish themselves beyond keeping fees lower and yields higher than national or multi-regional brick-and-mortar banks. As much as these carbon-copy banks might claim to be different or unique, there’s just not much reason to choose one over the other.
M1 Finance, on the other hand, really is different. It’s a nearly all-in-one platform that boasts an FDIC-insured checking account, a taxable investment account, and a novel borrowing solution that doesn’t require credit underwriting. It’s unlike anything else on the market today.
M1 Finance has some important drawbacks, including high investing minimums and an inherently risky borrowing process with the potential to magnify investing losses. But it’s also one of the few online-only solutions for savvy consumers seeking to consolidate most of their financial lives under the same roof.
Intrigued? Here’s what you need to know to make an informed decision about M1 Finance.
Account Opening Bonus
M1 Finance offers one of the best brokerage account promotions in the business. Here’s how it works.
First, open a new M1 Finance account. Then, initiate an account transfer (of an existing brokerage account) within 60 days of your account opening date to earn a cash bonus (up to $3,500) based on how much you transfer:
- $40 Bonus: $10,000 to $19,999.99
- $75 Bonus: $20,000 to $49,999.99
- $150 Bonus: $50,000 to $99,999.99
- $250 Bonus: $100,000 to $249,999.99
- $500 Bonus: $250,000 to $499,999.99
- $1,000 Bonus: $500,000 to $999,999.99
- $2,500 Bonus: $1,000,000 to $1,999,999.99
- $3,500 Bonus: $2,000,000 or more
To qualify, your new M1 Finance account type must be identical to your old account type (for instance, you must transfer a taxable account into a taxable account). This offer does not apply to ACH deposits, wire transfers, or direct 401(k) rollovers.
Plus, you can qualify for a free year of M1 Plus — a $125 value — when you open a new M1 Finance account by Jan. 31, 2021.
Plans and Features
M1 Finance has two plans: a free version that includes all of the platform’s main features, and a reasonably priced paid plan that’s likely to pay for itself at higher account values.
Free Plan (M1 Standard)
M1 Finance’s free plan includes three verticals:
- FDIC Insurance. Like most traditional bank accounts, M1’s Spend account is FDIC insured up to the federal per-account limit of $250,000.
- No Minimum Account Balance. There’s no minimum to open or maintain a Spend account.
- Debit Card for Everyday Purchases. The M1 Spend account comes with a debit card that’s accepted at millions of online and offline points of sale. However, under the Standard plan, everyday spending doesn’t earn cash-back rewards.
- Online Bill Pay. M1 Spend has a free online bill pay system you can use to pay businesses and individuals.
- One ATM Fee Reimbursement Per Month. M1 Finance reimburses one ATM fee per month. Beyond that frequency, you’ll be on the hook for any third-party ATM fees you encounter.
Invest is a low-cost, taxable managed investment account. Its key features include:
- $100 Minimum to Invest. You need at least $100 to open and fund a taxable M1 Invest account. Retirement accounts require a minimum deposit of $500.
- Margin Accounts. M1 Invest allows investors with at least $10,000 in investable assets to trade equities using borrowed funds. M1’s margin account anchors the Borrow vertical as well. Before you take advantage of this option, be sure to familiarize yourself with the risks associated with trading on margin — the practice can increase your portfolio’s upside but may also magnify your losses. Consult a financial advisor if you’re not sure margin trading is right for you.
- Unlimited Free Trades. There’s no limit to the number of trades you can place through your M1 Invest account, and you’ll never pay commissions on executed trades. If you plan to trade frequently (making many trades per day), review the SEC’s regulations around day trading, as you may be subject to additional compliance requirements.
- Custom Portfolios. M1 investors can build custom portfolios composed of whole or fractional shares of virtually any exchange-traded security, including individual stocks and funds made up of multiple stocks.
- Expert Portfolios. Hands-off investors can also choose from about 80 custom portfolios designed by expert investors. These portfolios are appropriate for a wide range of risk tolerances, time horizons, and asset class preferences.
- One Trading Window Per Day. Under the Standard plan, M1 Invest offers one trading window per day. All trades scheduled for a particular date take place within this window, regardless of market price.
- Dynamic Rebalancing With Tax-Loss Harvesting. Although they’re not tax-advantaged, M1 Invest portfolios are designed to be tax-efficient. M1 also rebalances portfolios periodically to keep them from straying too far from investors’ preferred allocations.
Borrow is a low-interest line of credit that lets you borrow against the value of your Invest portfolio. It includes:
- Guaranteed Approval Up to 35% of Portfolio Value. Because they’re secured by the actual value of assets held in your portfolio, Borrow loans don’t require a credit check and fund rapidly. You can borrow up to 35% of your portfolio value at any given time.
- Low Regular APR. Borrow loans carry a fixed APR that’s far lower than the typical low-APR credit card and significantly lower than home equity line of credit rates for well-qualified borrowers. Although it’s subject to change with prevailing interest rates, Borrow APRs are roughly in line with conventional 30-year mortgage APRs.
- Flexible Loan Purpose. You can use your Borrow loan for pretty much anything: purchasing additional equities, funding a home remodeling or improvement project, consolidating or refinancing existing debt, supplementing your emergency fund. But remember, borrowing against the value of equities held in your portfolio carries risks not presented by other forms of credit, such as magnifying stock market losses.
- Flexible Repayment Schedule. M1 Borrow loans have flexible repayment terms — you can pay off your loan as quickly or deliberately as you wish, though you’ll pay less interest overall with prompt repayment, of course.
Paid Plan (M1 Plus)
For $125 per year, M1 Plus delivers these additional features:
- Two Daily Trading Windows. M1 Plus adds a second daily trading window, presenting another opportunity to fill scheduled orders and increasing the chances of filling those orders at a favorable market price.
- Metal Debit Card. M1 Plus customers get a complimentary tungsten metal debit card — a classy addition to any wallet.
- High Checking Yield. M1 Plus customers enjoy high checking yields in line with the top high-yield online checking accounts on the market. Checking yields are currently 1% APY but are subject to change with prevailing interest rates.
- 1% Cash Back on Debit Transactions. M1 Plus customers earn unlimited 1% cash back on debit transactions. That’s $1 back on every $100 spent.
- 4 ATM Fee Reimbursements Per Month. M1 Plus customers earn up to four ATM fee reimbursements per month, or about one per week. That’s three more than M1 Standard customers.
- 1.50% Discount on Borrow Loans. M1 Plus members get a 1.50% rate discount on Borrow loans, making the product even more competitive.
Here’s why you might want to open an account with M1 Finance.
- No Minimum Checking Balance. M1’s Spend account doesn’t carry a minimum opening deposit or ongoing balance requirement. You can open an account with the digital equivalent of the spare change in your pocket, if that’s all you can afford at the moment.
- Very Low Borrowing Costs. M1’s Borrow loans are remarkably low-cost. Because they’re secured by the value of assets held in your Invest portfolio (not unlike the security deposit you put down when applying for a secured credit card), they carry less risk for the underwriter (in this case, M1 Finance) than unsecured credit cards or personal loans. That means M1 is free to pass on the savings.
- Loan Approval Is Guaranteed When You Meet the Minimum Asset Requirement. M1 lets you borrow up to 35% of the value of your portfolio’s assets, provided you’ve met the minimum invested assets balance of $10,000. Because the loan is secured by your account and there’s no credit underwriting process, approval is guaranteed. That’s a big advantage over most competing borrowing options, which require credit underwriting.
- Ability to Own Any Security in Your M1 Invest Account. You can own virtually any security in a custom M1 Invest portfolio, not just a set of cookie-cutter index portfolios. While M1 doesn’t have the sorts of tools and value-added features truly sophisticated traders demand, it’s a decent choice for investors who prefer some say in their portfolios’ composition.
- Entirely Hands-Off Investing Option. On the other end of the investing spectrum, M1’s custom portfolios with automatic rebalancing offer an entirely hands-off experience. If you’d prefer not to think about what’s happening to your money on a weekly basis, this is your chance.
- Unlimited Trades With Fractional Shares. M1 allows unlimited free trading in fractional shares, greatly improving portfolio flexibility while reducing cost.
- Solid Cash-Back Rate With M1 Plus. M1 Plus delivers unlimited 1% cash back on debit card spending, significantly reducing or entirely offsetting the annual fee when used frequently. If you use M1 Spend as your primary bank account, your net expense may well be positive.
- Nice Checking Yield With M1 Plus. M1 Plus delivers an impressive checking yield in line with the top high-yield checking accounts on the market today. The actual yield is subject to change with prevailing rates, but you can count on a decent return on your money here.
- Loans Don’t Adversely Impact Credit. Because it doesn’t involve credit underwriting, M1 Borrow doesn’t adversely impact delinquent borrowers’ credit. There are other drawbacks to failing to repay loans in a timely fashion, of course, but a low credit score is one that M1 Borrow avoids.
Consider these disadvantages carefully before opening an account with M1 Finance, and especially before paying for an M1 Plus account.
- Borrowing Against Securities Is Risky. Borrowing against the value of a securities portfolio is inherently risky. Should the value of your portfolio decline, you’ll still be on the hook for what you borrowed, deepening your net loss.
- Borrowing Doesn’t Build Credit. While the lack of credit underwriting is nice for Borrow users without great credit, there’s an obvious drawback here: no opportunity to build credit. If one of your top borrowing priorities is to begin building credit, you may want to start with a secured credit card instead (or try these strategies to build credit without a credit card).
- No Savings Accounts. Though M1 Plus members enjoy strong checking yields, M1 Finance doesn’t have a pure savings account with even higher yields. Nor does it offer money market accounts or CDs. If you’re seeking a place to earn interest on parked cash without putting it to work in the market, keep looking.
- M1 Plus May Not Pay for Itself at Lower Asset Values. M1 Plus carries a substantial annual cost low-asset members may not be able to recoup. Whether the platform is worth the investment in such a case depends on how much value you feel you’re getting out of it.
M1 Finance is a versatile platform that has almost everything you could ask for in a personal finance partner — almost. With no traditional savings vehicles, it’s not a great place to stash cash you won’t need right away.
Still, M1 Finance is a fantastic asset for anyone seeking a new way to bank, borrow, or invest. For those willing to accept the substantial risk of loss, the margin loans are particularly interesting — they don’t require credit underwriting and are therefore appropriate for folks whose FICO credit scores would normally disqualify them from prime-rate borrowing.
Why not give M1 Finance a spin and see what the hype is about?