Meijer founder Fred Meijer once said, “ don’t need us, we need them.”
It’s a mantra that’s still used by the Midwestern grocery chain, and it’s part of the reason the company offers its popular mPerks customer .
A free loyalty program, gives you rewards when you hit certain spending levels.
How to get
After signing up, you’ll get access to the , which shows you how to various rewards.
(in that case, $2 off your next order). It’s easy, sort of fun, and offers tangible value for shoppers. is like a gamified version of couponing. Completing certain tasks, such as spending your first $100 with the loyalty program, helps you
The loyalty program does most of the work for you. The mPerks website (and the ) display a number of -saving tips for you, including the rewards you can and which products have a . It can also show your and how much you’ve saved.
How to see your rewards
The first section of the website/‘s “rewards” tab shows you the offers available to you. These vary but often involve spending a certain amount on one brand or category to dollars off on your next visit. You might also see buy-one-get-one (BOGO) offers for things like fountain drinks or coffee and offers valid at the chain’s .
You can track your progress toward earning each under the “in progress” tab and see which rewards you’ve already earned under — you guessed it — the “earned” tab.
How helps you
This section is well-organized and easy-to-use. You can browse all your offers or skip to a section of products you’re interested in. You can also input any offer codes you’ve received in paper form, such as from the .
What doesn’t mPerks do?
There are a few minor caveats with the . You can use each only once. You’re also not allowed to get cash back, and coupons cannot be doubled or tripled. Meijer also notes that not all products are available in every and “only” 160 coupons can be clipped at a time.
Should you get mPerks?
And lazy savers take note: Even if you don’t want to put any effort into saving on your groceries, the program still works for you. Rewards accrue whether or not you aim to hit them — as long as you use your mPerks number (it’s in the ). Just and as you normally would, and you’ll eventually some rewards. Of course, if you look at your rewards offers, you might find that making small changes to your cart (maybe buying one brand over another) could unlock some really good .
If you prefer to be more active about saving while you at the , you can use the rewards as targets, and coupons can unlock even more value. You don’t have to do a lot of work, but matching your list to the available offers in both sections will almost certainly you meaningful .
Meijer’s mPerks offers a fun take on a loyalty program that’s not overly complicated. It provides a few different , and the uses your habits to target you with special offers that can you even more. It takes very little effort to with mPerks, and the benefits can be significant.
— By Daniel B. Kline